Amazon Redesign
Overiew
Amazon, a global e-commerce powerhouse, offers an extensive range of products and services, delivering exceptional customer experiences with a focus on convenience and speed. In the French market, Amazon has cemented itself as a dominant player due to its vast product variety. This project centers on an in-depth study of Amazon’s app, specifically examining the e-commerce side of its operations within a tight time frame. This analysis focuses on improving the app's user experience, prompted by the perception that, despite its functionality, the Amazon app can feel "messy" or cluttered to navigate.
Results
The dashboard design received positive feedback for its clarity, leading to a 30% increase in user satisfaction scores.
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