Edô
Overiew
We partnered with The Daily Health Conference to design a unique wellness app that shifts away from calorie-centric tracking, promoting a balanced, mindful approach to nutrition. Our objective was to create a visually appealing, user-centered interface that encourages healthy lifestyle choices through personalized goal-setting, professional support, and motivation-driven tracking, all in a welcoming, non-restrictive format.
Results
76% of survey respondents expressed a desire to improve health without strict calorie-counting, guiding our approach to a non-calorie-centric app. Additionally, 66% had never used a nutrition app, which pointed to an untapped market for a more approachable and personalized nutrition app that doesn’t focus on calorie tracking.
Industry
Year
Client